Is Omnisend Worth It? Plans, Pricing and Who It's For (2026)

Verdict: For most small and mid-size Shopify stores, yes. Omnisend covers the automations that drive store revenue, puts email, SMS and web push in one place, includes 24/7 support on every plan, and costs less than Klaviyo at the list sizes we could verify. Look elsewhere if you need the deepest possible segmentation and reporting, or if you only send a few campaigns a month.

Try Omnisend's free plan

This guide is based on Omnisend’s published plans and terms and its Shopify App Store listing, checked October 20, 2026. It is not a hands-on test.

Omnisend plans

Plan	Price from	Contacts at that price	Email sends	Notable extras
Free	$0	250	500/month	All core features, Omnisend branding
Standard	$16/month	up to 500	12× list size	Branding optional, 2 AI tools (forms, reports)
Pro	$59/month	2,500	Unlimited (fair use, up to 60× list)	Product recommender, dynamic content, personalized send time, bonus SMS credits equal to your bill
Custom	Quote	150,000+ active profiles	Unlimited	Priority support, advanced reporting, free migration

Regular monthly prices from Omnisend’s pricing calculator and Shopify App Store listing; at the time of writing, paying three months upfront saves 30%.

What it does well

• E-commerce automations on every plan. Welcome, abandoned cart, browse abandonment and post-purchase flows, with segmentation and sign-up forms. Omnisend states that the free plan includes all the features of the paid plans.
• Three channels, one builder. Email, SMS and web push can be combined in the same workflow.
• Support. 24/7 live chat and email on every plan, including free – unusual at this price.
• Merchant ratings. 4.7/5 from 3,193 reviews on the Shopify App Store, with about 89% five-star.

Where it falls short

• Less depth than Klaviyo for brands that want highly granular segmentation and reporting.
• SMS adds cost on Standard – it’s pay-as-you-go (US rates from $0.009 per message, falling to $0.007 at high volume).
• Branding on the free plan.
• About 5% of App Store ratings are one-star, so read recent reviews for issues relevant to your store.

What it costs as you grow

Contacts	Omnisend Standard	Klaviyo Email
1,000	$20/month	$30/month
5,000	$81/month	$100/month
10,000	$132/month	$150/month

Both from the vendors’ own pricing calculators (monthly billing), checked October 20, 2026.

Who should use Omnisend

Good fit: Shopify and other online stores with up to tens of thousands of subscribers who want proven e-commerce flows, SMS without a separate plan, and fast support.

Consider something else if:

• You’re brand new and only sending occasional newsletters – Shopify’s own email app is cheaper to start.
• You’re a large brand with a data team and agency – Klaviyo’s depth may justify the price. See Omnisend vs Klaviyo.

Omnisend

Free plan available

Best for: Small and mid-size stores that want e-commerce automations, SMS and push at a fair price

Pros

• Core features on every plan
• 24/7 support including free plan
• Cheaper than Klaviyo at common list sizes

Cons

• Less advanced reporting than Klaviyo
• SMS billed as extra credits on Standard

Visit Omnisend

Getting started

1. Install Omnisend from the Shopify App Store and connect your store.
2. Turn on the welcome, abandoned cart and post-purchase flows first.
3. Add a sign-up form with bot protection to keep your list clean.
4. Upgrade from Free when you need more than 500 emails a month or want to remove branding.

Start with Omnisend's free plan