How we review email marketing tools

What we look at

1. Fit for e-commerce – pre-built flows (welcome, abandoned cart, browse abandonment, post-purchase), product recommendations, segmentation on order data.
2. Integrations – depth of the Shopify integration and support for other store platforms.
3. Real cost – monthly price at 1,000, 5,000 and 25,000 contacts, SMS pricing, and what’s missing from cheaper plans.
4. Ease of use – how long it takes to launch the core flows.
5. Deliverability features – authentication setup, list hygiene tools, sending limits.
6. Support and contract terms – support channels by plan, free plan or trial, cancellation.

Where our information comes from

• Vendors’ own pricing pages, documentation and terms – linked in each article’s sources.
• Our own use of a product, only when we have actually used it. Articles say clearly which is which.
• Public, verifiable data such as app-store listings and changelogs.

We never invent test results, screenshots or user reviews.

Keeping it current

Pricing and plans change often. Every article shows the date its facts were last checked, and we re-check key facts at least every 90 days and whenever a vendor announces changes.

Independence

Vendors can’t pay for placement or review articles before publication. We include tools that don’t pay us when they’re the better choice. See our affiliate disclosure.